Location: Edinburgh / Hybrid
Type: Full-Time [35 hours per week]
Reports to: Director
Job Overview:
We are seeking a passionate and driven Promoter / Booker to join our team to learn, lead and manage the promotion, booking and marketing efforts for our dance music events. As a key player you will be involved in curating unforgettable experiences, responsible for promoting live events, building relationships with venues and artists, and growing our audience through innovative marketing campaigns. The ideal candidate will have a deep knowledge of the dance music scene, strong connections within the industry, and a proven track record of promoting successful events. This role will involve evening and weekend work which includes attending all of our shows.
Key Responsibilities:
• Talent Booking:
Identify and book a variety of musical acts, ensuring balanced and dynamic lineups for events.
• Negotiation:
Handle contracts, fees, and logistics for booked acts.
• Brand Growth:
Manage and develop new marketing channels: Soundcloud, Youtube, TikTok, Twitter.
• Event Promotion & Marketing:
Develop and execute promotional strategies for our dance music events, including club nights, festivals, and live performances.
• Audience Engagement:
Identify and engage target audiences through both online and offline channels, driving ticket sales and building excitement around upcoming events.
• Digital Campaign Management:
Oversee digital marketing efforts, including social media, email campaigns, and paid social (e.g.,Facebook, Instagram, Google Ads), to maximise event visibility and engagement.
• Industry Networking:
Build and maintain relationships with artists, DJs, venues, booking agents, record labels, and other key industry stakeholders.
• Partnerships & Sponsorships:
Collaborate with potential sponsors and partners to secure partnerships that enhance the brand experience and create added value for events.
• Brand Development:
Help craft the image and identity of the event series or venue, ensuring consistency in branding, messaging, and the overall event experience.
• On-site Event Coordination:
Work with event staff on the day of the event to ensure smooth operations, from artist logistics to audience flow, enhancing the attendee experience.
• Budgeting & Reporting:
Manage event budgets and provide reports on the success of events and campaigns, including analysis of key metrics such as ticket sales, audience demographics, and engagement.
Required Skills & Experience:
• Experience in Event Promotion:
Minimum of 2 years of experience in promoting dance music events or working in a related field (music, nightlife, entertainment, etc.).
• Knowledge of the Dance Music Industry:
A deep understanding of dance music genres, subcultures, artists, and trends, with existing relationships in the industry being a strong asset.
• Marketing Expertise:
Proven experience in managing multi-channel marketing campaigns, including social media, email marketing, and digital advertising.
• Creative & Strategic Thinking:
Ability to develop innovative promotional ideas and strategies that resonate with target audiences and differentiate our events from the competition.
• Networking & Relationship Building:
Strong interpersonal skills and the ability to build lasting relationships with artists, venues, and industry professionals.
•Excellent Communication Skills:
Strong written and verbal communication skills, with an ability to engage with a wide range of stakeholders, from fans to industry executives.
• Organisational & Project Management Skills:
Ability to juggle multiple tasks, manage time effectively, and coordinate logistics for events of varying sizes.
• Valid UK Driving Licence
Desirable Skills:
• Experience with event ticketing platforms and CRM tools.
• Knowledge of video/photo content creation for social media campaigns.
• Experience with sponsorship acquisition and event partnerships.
• Basic Graphic Design skills.
Perks & Benefits:
• Opportunity to play a key role in a small, independent business.
• Curate and develop acts across local, national and international scenes.
• Performance based bonuses.
• 33 days annual leave.
• Mac PC.
• Smart Pension.
• Access to exclusive events & festivals.
How to Apply:
Please send your CV, a cover letter outlining your experience in dance music, and any examples of previous events or campaigns you’ve worked on to tom@watchtowerlive.co.uk. Applications will be reviewed on a rolling basis.
This role is perfect for someone who lives and breathes dance music, loves connecting with people, and is excited by the fast-paced world of live events. If you’re passionate about bringing incredible experiences to life then we want to hear from you!
